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Insulation concept - not a client
Atlas Spray Foam
The original RTR concept demonstrating service architecture, market pages, and an estimate-first conversion path.
Premise
A concept built around the job, not just the trade.
The experience separates service intent, puts decision proof near the next action, and demonstrates the intake context a contractor would need for a useful callback.
Service paths
Open-cell foam
Closed-cell foam
Attic and crawlspace
Demonstrated
Next.js foundation
Service-area structure
Estimate journey
Build the relevant version