Spray Foam Growth OS
Your spray foam business does not need more random marketing. It needs a system that turns demand into booked jobs.
RTR Growth OS combines a high-performance website, local SEO, lead capture, inbound AI reception, estimate follow-up, review workflows, and revenue visibility into one operating layer.
The Five Engines
One operating layer around the full revenue path.
Search Engine
Get found when homeowners and builders search.
- Next.js website
- Local SEO
- Google Business Profile
- Service pages
- City pages
- Schema markup
- Local authority building
Lead Engine
Capture every serious inquiry.
- Smart estimate intake
- Instant web-lead acknowledgement
- Missed-call recovery
- Inbound AI receptionist
- Lead qualification
- Calendar booking
- Pipeline capture
Close Engine
Stop estimates from going cold.
- Appointment reminders
- Estimate follow-up
- Human follow-up alerts
- Lead-status tracking
- Objection routing
- Dormant-lead reactivation
Proof Engine
Turn completed jobs into future demand.
- Review requests
- Before-and-after photos
- Project stories
- Testimonial permission
- Referral prompts
- GBP content drafts
Command Center
Know exactly where revenue leaks.
- Lead-source tracking
- Call outcomes
- Response time
- Estimate pipeline
- Job outcomes
- Rankings, leads, and revenue view
Before Versus After
The difference is operational, not cosmetic.
Without a Growth OS
Search traffic is inconsistent
Calls and forms scatter
Estimates depend on memory
Reviews happen by accident
Revenue reporting stays fuzzy
With the RTR Growth OS
Search engine builds demand
Lead engine captures inquiries
Close engine follows estimates
Proof engine creates trust
Command Center shows leakage
What Is Included
Three clear layers that can be bought in sequence or combined by bottleneck.
- Foundation website build for the owned public asset
- Ongoing Local SEO for GBP, citations, reputation, content, and rank tracking
- Tailored AI Solutions for missed calls, intake, follow-up, reviews, and routing
- Responsible voice boundaries and human handoff rules
- Reporting layer for rankings, leads, workflow, and revenue visibility
What This Is Not
No fake software theater. No irresponsible voice claims.
- No outbound AI cold calling
- No robocall campaigns
- No generic chatbot bolted onto a slow website
- No autonomous pricing or unapproved business claims
- No customer portal or live automation platform in Phase 1
Who It Is For
Built for operators who want fewer leaks, not more noise.
Spray foam contractors expanding into better local markets
Owners who miss calls while selling or installing work
Teams that send estimates but lack structured follow-up
Engagement Options
Foundation. Local SEO. Tailored AI Solutions.
The system is modular on purpose: build the site, grow the rankings, then install the response and follow-up layer where the money is leaking.
One-time build
Foundation
Build the asset your market can find.
A performance-engineered Next.js website with the service, city, schema, copy, and conversion structure needed before serious SEO or automation can compound.
$3,000
one-time implementation
- Custom Next.js website
- Service and city-page architecture
- Schema.org structured data
- Mobile-first responsive design
- Fast Core Web Vitals foundation
- Conversion-focused copy
- Estimate-first calls to action
- You own the code, domain, and approved content
Best when your current website is slow, thin, generic, or not built around spray foam search intent.
Request auditFixed monthly price
Ongoing Local SEO
Build the local signals that move rankings.
Monthly local SEO operation for contractors who need stronger Google Business Profile activity, citations, reputation, content, rank tracking, and reporting.
$2,000
per month
- Google Business Profile management
- Citation building and cleanup
- Reputation management workflow
- Review request optimization
- Monthly local content and GBP posts
- Rank tracking for priority terms
- Local authority and listing signals
- Monthly reporting and strategy call
Performance guarantee: if the agreed primary market is not in the top 3 map pack within 180 days, this pack continues free of charge until it is, subject to the written eligibility terms.
Request auditCustom AI layer
Tailored AI Solutions
Install the workflows that stop leads from leaking.
Custom AI and automation workflows for missed calls, inbound reception, estimate intake, follow-up, review requests, routing, and dashboard visibility.
Custom setup fee
then 20% of setup/month recurring operation
- RTR AI Front Desk configuration
- Missed-call recovery workflow
- Smart estimate intake
- Estimate follow-up sequences
- Review Engine and proof capture
- CRM, calendar, and lead-routing setup
- Dashboard and workflow monitoring
- Responsible voice rules and human handoff paths
Usage costs for voice, SMS, email, AI, CRM, calendar, and other providers are scoped before launch and may be client-funded or passed through separately.
Request auditChoose the system that matches your bottleneck.
Compare tiers
Choose the system that matches your bottleneck.
Compare tiersNext.js website build
Foundation
Included
Local SEO
-
AI
-
Service and city-page architecture
Foundation
Included
Local SEO
-
AI
-
Schema and technical SEO foundation
Foundation
Included
Local SEO
Monitored
AI
-
Conversion-focused website copy
Foundation
Included
Local SEO
-
AI
-
Google Business Profile management
Foundation
-
Local SEO
Included
AI
-
Citation building and cleanup
Foundation
-
Local SEO
Included
AI
-
Reputation management
Foundation
-
Local SEO
Included
AI
-
Review request optimization
Foundation
-
Local SEO
Included
AI
Workflow integration
Monthly local content and GBP posts
Foundation
-
Local SEO
Included
AI
-
Rank tracking and reporting
Foundation
-
Local SEO
Included
AI
Dashboard integration
Top 3 map pack guarantee
Foundation
-
Local SEO
Included after 180 days
AI
-
AI Front Desk
Foundation
-
Local SEO
-
AI
Included when scoped
Missed-call recovery
Foundation
-
Local SEO
-
AI
Included when scoped
Smart estimate intake
Foundation
-
Local SEO
-
AI
Included when scoped
Estimate follow-up automation
Foundation
-
Local SEO
-
AI
Included when scoped
CRM and calendar routing
Foundation
-
Local SEO
-
AI
Included when scoped
Voice, SMS, email, and AI provider usage
Foundation
-
Local SEO
-
AI
Scoped separately
Best for
Foundation
Launching the owned asset
Local SEO
Climbing and defending rankings
AI
Capturing and converting demand
Foundation builds the owned asset. Ongoing Local SEO builds visibility and local trust. Tailored AI Solutions convert more of the demand you already create through fast response, routing, follow-up, and visibility into the pipeline.
Why does the Growth OS include ongoing costs?
The AI layer is not a one-time plugin. Voice, SMS, email, AI models, routing logic, CRM connections, call handling, handoff rules, and dashboards all keep running after launch. The recurring fee keeps the system monitored, tuned, and accountable.
Tailored AI Solutions use a custom setup fee, then a recurring monthly operating fee equal to 20% of that setup fee. Provider usage is scoped before launch so the contractor knows what is included and what is pass-through.
Your website remains yours. Managed AI workflows, voice services, messaging, routing, dashboards, and hosted integrations remain active while the operating agreement and provider accounts remain active.
Ownership Matters
You own the public asset. The operating layer is managed while the agreement is active.
Your website code, domain, and approved content transfer after full payment. Hosted reporting, voice, messaging, workflow, and ongoing SEO systems remain active according to the operating agreement.
Market + Revenue Audit
Find the leak before another estimate goes cold.
We inspect your search visibility, lead response, estimate follow-up, review footprint, and revenue visibility. Then we show you what to fix first.
Get Your Market + Revenue Audit